Each year, droves of students from developing regions leave home to continue their academic career in countries with higher quality educational institutions. As a result, these future graduates take with them university fees and feed them into an alternative national economy. In order to avoid this exodus of funds, institutions in developing countries must attempt to improve student perceptions of their educational offerings.
A recent study in Open Review of Educational Research analysed students' perceptions of quality education and has identified a trend of demographic and background characteristics that influence these perceptions. Factors such as scholarship status; extra-curricular activities; parents’ education; age; and previous educational success all impacted on the student’s perception of quality higher education.
The study, which investigated over 400 students from five top universities in Bangladesh, states that by understanding these characteristics, institutions can fragment the market and then target the most attractive group(s) of students. By projecting quality higher education, institutions will encourage prospective students to stay in developing countries in turn bettering the region financially.
The report, titled ‘Determinants of education quality: what makes students’ perception different?’ holds valuable applications for university authorities and educational policy-makers looking to ensure a favourable academic environment and increase their institution’s brand image.
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* Read the full article online:http://tandfonline.com/doi/full/10.1080/23265507.2016.1155167