Taylor & Francis Newsroom

, Oxford.

Who’s talking about research? Taylor & Francis Group adds Altmetric to their journals platform

Who’s talking about research? Taylor & Francis Group adds Altmetric to their journals platform

Taylor & Francis Group today announced the addition of Altmetric data to Taylor & Francis Online and Cogent OA, enhancing the article metrics currently available on both journal platforms. Added to all journal articles published since January 2012, Altmetric data will offer users a more complete picture of how people are engaging with research articles from Taylor & Francis Group, whether via traditional or social media, blogs or online reference managers.

Visitors to Taylor & Francis Online and Cogent OA will be able to click on the Altmetric badge and see the underlying mentions from newspapers, magazines, blogs, social media and policy documents, as well as comments on post publication peer review sites. Altmetric track mentions of over 5,000 research articles a day, with one mention seen on average every two seconds.

As one of the first publishers to implement Altmetric’s recently released updated details page design, Taylor & Francis Group users will benefit from its enhanced functionality and the addition of new features such as a summary tab. From the tab, users will be able to see bibliographic information, demographics for Twitter and Mendeley, and simplified ‘score in context’ information. Alerts are also more prominent, so authors (and anyone else) can keep track of every new mention of an article, via a daily e-mail summary.

“We are excited to implement Altmetric on tandfonline.com and CogentOA.com, as part of the ongoing development of our platforms.“ said Genevieve Early, Digital Products Director (Journals) at Taylor & Francis Group.  “It is increasingly important to show the impact of research articles, and Altmetric gathers together what is being said all around the world for individual articles, to the benefit of readers, authors, journal editors and societies.”

Euan Adie, founder of Altmetric, said of the launch,    

"We’re really pleased to be working with Taylor & Francis on this new initiative. The data provided via the Altmetric donut badges and details pages will give their authors, editors and readers valuable insight into how the research they publish is being received and shared within, and beyond, the scholarly community.”

For all articles published after January 2012, data will be viewable on Taylor & Francis Online and Cogent OA within each journal’s table of contents, on individual article pages, and (on Taylor & Francis Online) for all authors within their My Authored Works account, from 28th May 2015.

NOTE TO JOURNALISTS
Taylor & Francis Online: www.tandfonline.com
Cogent OA: CogentOA.tandfonline.com
Twitter - @tandfnewsroom

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life. As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine. From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information please contact:
Elaine Devine, Communications Manager (Author Relations)
elaine.devine@tandf.co.uk

About Altmetric
Altmetric was founded in 2011 and has made it a mission to track and analyze the online activity around scholarly literature. Altmetric tracks what people are saying about research outputs online, and works with some of the biggest publishers, funders and institutions around the world to deliver this data in an accessible and reliable format. Altmetric is supported by Digital Science, a technology company serving the needs of scientific and research communities. See www.altmetric.com for further details.

For more information please contact:
Cat Chimes, Head of Marketing
cat@altmetric.com

About Digital Science
Digital Science is a technology company serving the needs of scientific and research communities, at the laboratory bench or in a research setting. It invests in and incubates scientific software companies that simplify the research cycle, making more time for discovery. Its portfolio companies include a host of leading and admired brands including Altmetric, BioRAFT, Figshare, Labguru, Overleaf, ReadCube, Symplectic and ÜberResearch. It is operated by global media company, the Holtzbrinck Publishing Group. Visit http://www.digital-science.com and follow @digitalsci on Twitter.

, Oxford.

Sprawling segregation or compact integration? The challenge of the suburbs

Planning Theory and Practice on the challenges facing cities who try to transform their sprawling suburbs.

In research published by Planning Theory and Practice, Kirk Brewer and Jill Grant present a case study of a mid-sized Canadian city to examine patterns in the mix of uses and building unit densities in suburban developments over time. The results illustrates some ways in which market forces, conflicting regulations, demographic shifts, and local conditions may undermine efforts to transform suburban areas in ways that would make them more compact and integrated.


The study, Seeking density and mix in the suburbs: challenges for mid-sized cities, follows suburban development trends in parts of Halifax, Nova Scotia, over the period from 1971 to 2014. By analyzing evidence from development patterns, census data, policy analysis, and interviews the authors found that although planning policy changed through the period to encourage compact form with mixed uses and higher densities, the pattern of built form changed little. Although many planners interviewed strongly supported intensification, some proved skeptical of density; one explained,

“There are places where there’s dense development… where you just know that in 20 years’ time, it’s going to be a slum.”

Analysis of developments showed that earlier suburbs had higher unit densities than more recent suburbs because they had small lots and limited open space. While plans for new suburban developments discuss mixed use and moderate densities at the project scale, higher density housing remains clustered rather than integrated alongside lower density housing, commercial uses remain segregated from residential areas, and caps on project unit numbers mean that residential densities remain low.  In areas with few constraints on land supply and relatively low rates of growth, where political leaders may lack the will to strictly enforce compliance with planning mandates, policies to increase urban densities and mix struggle to gain traction.

As a result, low density segregated suburbs continue to sprawl around many mid-sized cities.

NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://www.tandfonline.com/doi/full/10.1080/14649357.2015.1011216

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.

From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information, please contact:

James Collyer, Marketing Coordinator, Taylor & Francis Group.
Email: James.Collyer@tandf.co.uk

, Oxford.

The winners and the losers of the California water crisis

Research published in Local Environment highlights the widening gap of inequality between the wealthy and the poor of California, specifically in relation to the State’s current drought.

The authors, Stephanie Pincetl and Terri Hogue, discuss what has caused these inequalities to expand – the outdated and unsupervised water regulations still currently used, combined with decentralized local control means using and sourcing water comes down to the simple matter of what people can and cannot afford.

California’s water systems are described as “antiquated and dysfunctional” due to the State’s reluctance to challenge “historic seniority” of water rights, while simultaneously refusing “to implement the rules of the 1902 Reclamation Act”. As a consequence, corporate farmers can water thousands of acres of land at a subsidized federal cost without being required to report their groundwater usage. The authors explain that this excessive water pumping “is leaving a number of low-income communities with no water what so ever”.

Pincetl and Hogue continue to explain that despite a lack of water availability within the State, “those at the top level feel less compelled to change their behaviours” when it comes to water conservation. When water rates increase due to scarcity, those that use less water during these times tend to be the less wealthy as “they can’t afford not to”. Meanwhile, the wealthy “can afford to water as much as they wish” with the need to conserve water appearing unnecessary to them.

The authors also discuss the issue of California’s water infrastructure and management, which continues to follow an “extremely decentralized”  “late 19th Century belief in local control”. With “no specific regulations to groundwater” and over “100 different water delivering entities in Los Angeles alone” the State water companies have little restrictions, with water pumping described as “a free for all – or rather those with the most money to dig the deepest wells get the most water”. Furthermore, those areas that have the most wealth see the most water, with more affluent regions receiving “up to three times more water than less wealthy areas”, increasing the economic inequality gap in California.

Pincetl and Hogue’s conclude to clearly express the State’s need for “over a century of water law” to be unravelled under a “leadership that will be backed by legislation and profound regulatory change”. The authors convey throughout their article that the water inequality stemmed from California’s long–established and entrenched State laws and regulations. However, they lean towards a silver lining that could come from California’s current water shortage, ending with the suggestion that a “crisis is always an opportunity for dramatic change”.

NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://www.tandfonline.com/doi/full/10.1080/13549839.2015.1042778

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.

From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information, please contact:

Andy Hall, Taylor & Francis Group

Email: Andy.Hall@tandf.co.uk

Follow us on Twitter @tandfnewsroom

, Oxford.

Go fish! Ancient birds evolved specialist diving adaptations

A new study of some primitive birds from the Cretaceous shows how several separate lineages evolved adaptations for diving.

Living at the same time as the dinosaurs, Hesperornithiform bird fossils have been found in North America, Europe and Asia in rocks 65–95 million years old. Dr Alyssa Bell and Professor Luis Chiappe of the Dinosaur Institute, Natural History Museum of Los Angeles County, have undertaken a detailed analysis of their evolution, showing that separate lineages (see Fig.1 below) became progressively more adept at diving into water to catch fishes, like modern day loons and grebes.

The Hesperornithiformes are a highly derived but very understudied group of primitive birds from the Cretaceous period. This study is the first comprehensive phylogenetic analysis, or evaluation of evolutionary relationships, to ever be undertaken on the entire group.

The results of this study confirm that the Hesperornithiformes do form a single group (or clade), but that within this group the inter-relationships of the different taxa are more complex than previously thought. Additionally, this study finds that anatomical changes were accompanied by enlargement in overall body size, which increased lung capacity and allowed deeper diving.

Overall, this study provides evidence for understanding the evolution of diving adaptations among the earliest known aquatic birds.

NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://dx.doi.org/10.1080/14772019.2015.1036141

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.

From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information, please contact:

Alan Crompton, Routledge, Taylor & Francis Group

Email: Alan.Crompton@tandf.co.uk

Tel: +44 (20) 701 74225

Follow us on Twitter @tandfnewsroom

, Oxford.

Migrants vs Italian natives: A comparison of educational journeys

Migrant boats in the Mediterranean have dominated recent headlines. However, little attention has been given to some of the longer-term impacts of this recent migratory trend. This includes the educational opportunities for migrant children in comparison to that of their counterparts in Italy, a country at the forefront of the current “migrant crisis”. New research just published in the Journal of Applied Statistics examines the disparity of educational levels between Italian natives and migrants, exploring which contributes most: student performance or choice?

The authors of this study conducted a statistical analysis to determine the extent of primary vs. secondary effects on native-migrant education gaps in Italy. Primary effects for migrant children include language barriers and cultural differences, resulting in migrant children being less able to meet the educational demands expected for their age level. Secondary effects include parents being poorly informed about the educational opportunities available to their children, to the detriment of good decisions, educational investment and subsequent educational progression. 

Past research has shown that – when allowing for socio-economic background – migrant children sustain a disadvantage, perform worse than native peers and are less likely to progress to tertiary education. To what extent is this due to low levels of previous academic attainment? Are poor assessment of labour market returns and hesitance to invest in further education responsible? The authors studied probability differences of nativity status, social background, prior performance and upper secondary school choices on 5,751 Italian students, 732 of whom were of immigrant origin.  76% of migrant students had working class parents in contrast to 28% of natives. The final exam grades of migrant secondary students were lower, and the probability of their choosing less challenging vocational courses twice as high as natives. 

The research revealed that in many cases the educational gap is not accounted for by migrant students’ lower grades, but by different decision making processes. In some instances, comparisons of social backgrounds and performance show migrants to be more ambitious than natives. However, overall this study concludes that “results point to different decision rules between children of immigrants and natives that make the former more likely – given social background and prior performance – to enrol in school careers that prevent them access to tertiary education.”  This effect is principally true for boys; girls’ shortened school careers are mainly due to poor performance. This is a likely reflection of gender interpretations stemming from traditionalist origin countries.

NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://www.tandfonline.com/doi/full/10.1080/02664763.2015.1036845

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.

From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information, please contact:

Ben Hudson, Taylor & Francis Group

Email: Benjamin.Hudson@tandf.co.uk

Follow us on Twitter @tandfnewsroom

, Philadelphia.

Absence of Self-Control Is a Predictor of Proneness to Security Violations

A recent study published in the Journal of Management Information Systems (JMIS) shows that absence of self-control is a predictor of an employee becoming a security risk in organizations. “The Role of Self-Control in Information Security Violations: Insights from A Cognitive Neuroscience Perspective” is written by Qing Hu, Robert West and Laura Smarandescu of Iowa State University.

The researchers used a brain imaging technology, electroencephalography (EEG), to examine the brain activation levels and regions of individuals in scenario-based laboratory experiments in which the subjects were considering information security violations. The researchers found that self-control is a major factor that differentiates whether an individual may or may not violate established information security policies and procedures in organizations.

Individuals with low self-control display lower levels of neural activities in brain regions known to perform cognitive control functions that govern rational behavior.  They also use less time to make decisions related to information security violations. Thus, these individuals pose a greater threat to organizational information security. These findings question the effectiveness of security-education training commonly used in organizations, given the strong evidence of neurological roots of low self-control.

NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://www.tandfonline.com/doi/full/10.1080/07421222.2014.1001255

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.   From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information please contact:
Katie Semple
Taylor & Francis Journals
Email: katherine.semplen@taylorandfrancis.com

, Oxford.

Activists or anarchists? How the global press reports on the ‘hacktivism’ of Anonymous

A study of global media reporting on the activities of the ‘hacktivist’ group Anonymous has revealed that the press generally portrays them as simple pranksters – even though the vast majority of their operations are motivated by the defence of free speech or political causes.

To reach this conclusion, Howard University academic Adam G. Klein undertook content and frame analysis of 200 articles from 44 media outlets in 10 different countries over the space of a year.  His research, published in the National Communication Association’s Communication Monographs, analysed the specific characteristics given to Anonymous in the press as well as the general tone of the coverage. He also studied the media response to four ‘operations’ in depth, including attacks on the websites of the Los Angeles Times and PayPal.

Klein found that the press framed Anonymous in one of four ways: legitimate activists, vigilante heroes, global threats or malicious pranksters – with the last two more common than the first two. “The findings presented a stark disparity between the news media’s interpretation and the hacktivists’ own words and actions,” Klein writes. “In fact, of the 200 articles examined, 108 (54%) covered Anonymous in a negative light, more than double the number of positive news stories (25%). Such a clear indication of the news media’s adverse response to Anonymous was found in story after story in which the journalists trumpeted the actions of hackers as damaging, disruptive and/or criminal.”

Klein further argues that: “The research showed how the global press was typical in its framing of hactivists as being mere pranksters in spite of available evidence pointing to concrete motives, such as the fight for government transparency or defence of gay rights.” Furthermore, the media tended to focus on the victims of hactivism, “downplaying or altogether disregarding the group’s motivations”. Klein also notes that in the articles casting Anonymous members as pranksters, “they were seldom referred to as ‘hactivists’, or with any distinction that would give explanation to their actions.”

Several factors may account for the global media’s surprisingly negative view of Anonymous. Klein suggests that “political-economic forces, namely pro-corporate and self-preserving inclinations of big media” could account for their adverse response to many specific operations, especially those directed at “allies or institutional interests.” Despite any common ground as ‘media activists’ it may also be difficult for traditional news outlets, generally in favour of free speech, to legitimise the invasive forms of protest that silence others, as favoured by the ‘hacktivists’.

NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://www.tandfonline.com/doi/full/10.1080/03637751.2015.1030682

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.   From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.  For more information please contact:

Marita Eleftheriadou, Marketing Executive, Journals

email: Marita.Eleftheriadou@tandf.co.uk

, Oxford.

Teacherbot: Can robots do it better?

Opinion is often divided over whether digital innovations within education are a value or a threat to teaching.

Recently published in Teaching in Higher Education the article 'Teacherbot: interventions in automated teaching' by Sian Bayne tests digital education and human/non-human teaching by experimenting with ‘Botty’ the Teacherbot.

This study revisits the notion of teacher automation within higher education; exploring how teachers might enact new, resistant ways of playing with the boundaries of human and machine. It also examines the threat that digital education and teacher automation could pose to teacher professionalism.

The author argues that the point here is not that automated methods are undesirable, but the terms on which they are proposed are driven by productivity-oriented solutionism which has been critiqued for decades. How can we continue to value teaching within a culture defined by the achievements of technology and digital data?

Bayne’s conclusion is that the Teacherbot worked with the idea that teacher automation does not need to be about clarity. 'Botty’ was not intended to replace or solve teachers’ problems, but to explore how the association of teacher-student-code might be pedagogically productive.

NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://www.tandfonline.com/doi/10.1080/13562517.2015.1020783

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.   From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.


For more information please contact:

Katie Whittington
Journals Marketing Coordinator
Email: Katie.Whittington@informa.com

Follow us on Twitter @tandfnewsroom

, Philadelphia.

Arizona: “One of nature’s best natural laboratories for weather”

The state of Arizona, long known for its desert climate and hot summers, hosts an array of surprising weather contrasts. Many identify the state as warm and dry; however, violent flash floods and even heavy snowstorms typically occur each year.

According to a recent article published in Weatherwise, titled 'The Weather and Climate of Arizona', extreme weather events, ranging from “heat to cold and dryness to floods… dust storms, forest fires, and unparalleled lightning displays” are all too common in  Arizona. As a result, the state has been named “one of nature’s best natural laboratories for weather” by the article’s authors, Ronald L. Holle, Nancy Selover, Randy Cerveny, and H. Michael Mogil.

Arizona has many noteworthy physical contrasts, ranging from long-spanning deserts to volcanic peaks and some of the world’s most famous canyons. However, the state’s contrasts extend well beyond its physical landforms – elevations in altitude and moisture levels can make the weather wildly erratic throughout the year. Every location has exceeded 90 degrees Fahrenheit, yet every location has also experienced below freezing temperatures. As the authors claim, “Arizona remains not only a place of great beauty, but also a place of great weather.”

Ultimately, while Arizona is generally sunny throughout the year, there is always an opportunity for an extreme weather event. While these climactic events are often rare, the authors note that many climatologists and meteorologists remain drawn to the state and its possible weather fluctuations. Whether it be “violent flashfloods to stark aridity” or “the bitter cold of the mountains to the blazing heat of the deserts,” one thing is certain: Arizona seems to earn its title of “one of the world’s best natural laboratories for weather.”

NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://www.tandfonline.com/doi/10.1080/00431672.2015.997548

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.   From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information, please contact
Kylie Dougherty
Science & Technology Journals Marketing Assistant
Taylor & Francis Group
530 Walnut Street, Suite 850
Philadelphia, PA 19106
Tel: (215) 606-4168
Web: www.tandfonline.com
e-mail: kylie.dougherty@taylorandfrancis.com

, Oxford.

PartySmart: Could the infamous ‘hangover’ become extinct?

It’s a Sunday morning, you didn’t get back home until 3:30am, your head is banging, your throat is sore and to top it off, your mouth is dry. Later the fatigue will kick in, making it impossible to leave your bed.  Welcome to the dreaded hangover.  Now wouldn’t it be good if the infamous ‘hangover’ were to become extinct?

In an article from Anthropology & Medicine, Laurent Pordié delves into the introduction and marketing of polyherbal drug called PartySmart.

This drug purports to protect the liver and prevent alcohol-related hangovers. Established by The Himalaya Drug Company in India in 2005, PartySmart should be consumed thirty minutes prior to alcohol consumption to prevent symptoms such as headache, nausea, irritability and fatigue.

Local revellers in India were delighted with the drug, proclaiming how fresh they felt the morning after drinking: ‘We were fine, fresh and ready to go again ... we never forget to swallow this nifty little pill called PartySmart.’

That’s not to say there haven’t been headaches in marketing the product. Aggressively promoted in clubs and pubs, there’s been controversy over the portrayal of promoting alcohol consumption amongst the middle classes in such a devout region. Such is the stigma behind the moral and ethical issues of PartySmart (and therefore alcohol) consumption that CEO of The Himalaya Drug Company, went so far as to proclaim “Our message is ‘PartySmart was the outcome of some very good research out here, and they said ‘listen, we have this fantastic product that actually cures hangovers, why don’t we sell it?’ I said, yes let’s do it. The Chairman is very clear, he said ‘look, I don’t encourage drinking'.”

So how does a world specialist in hangover prevention, based in a country where the use of alcohol is disparaged, market such a controversial drug? Well, for a start, they revise their strategy heralding the product as ‘targeting liver disorders’, thus ridding themselves of the moral repercussions of alcohol consumption, make it available via prescription only and market it instead to pharmaceutical reps in India and abroad. Gone is the colourful packaging and easy availability replaced instead with simplified design and new slogan, in order to best demonstrate a reputable and effective polyherbal drug. This nifty tactic affords the drug’s marketability to biomedical practitioners who in turn provide credibility, securing a legitimate legacy for PartySmart.

NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://www.tandfonline.com/doi/10.1080/13648470.2015.1004773

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life. As one of the world’s leading publishers of scholarly journals, books, e-books and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.  From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information please contact:
Steven Turner, Marketing Coordinator
Journals Marketing
email: steven.turner@tandf.co.uk