Taylor & Francis Newsroom

, Philadelphia.

Exploring Advertising Equity: An Interview with Sara Rosengren

Exploring Advertising Equity: An Interview with Sara Rosengren

"Understanding consumers’ willingness to approach advertising is increasingly important...consumers are more and more in charge of where they put their attention and what they see and do not see."

Philadelphia – Routledge and the Journal of Advertising welcome Dr. Sara Rosengren to discuss “Exploring Advertising Equity: How a Brand’s Past Advertising May Affect Consumer Willingness to Approach its Future Ads,” the timely article on advertising equity. Click here to listen to the full podcast interview. Can't listen now? Read the transcript here

Read the full article.

Sara Rosengren is Associate Professor at the Stockholm School of Economics and a board member of the European Advertising Academy. Her research on creative brand communications has been published in leading academic journals such as the Journal of Advertising, and she is one of the forerunners of the so-called "Stockholm School of Creativity." Sara is passionate about bridging the gap between marketing academy and practice. She is frequently invited to speak at academic institutions, industry seminars, and company get-togethers, and a popular columnist in Sweden’s leading advertising industry newspaper. Since 2014 Sara is head of research at SSE's Center for Retailing

The Journal of Advertising is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The goal of the Journal is to provide a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice.

For more information, or to subscribe, please visit
www.tandfonline.com/UJOA

NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://www.tandfonline.com/doi/full/10.1080/00913367.2014.961666#.VMe6etJ4rfv

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.   From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information please contact:
Katie Semple
Taylor & Francis Journals
Email: katherine.semplen@taylorandfrancis.com

, Philadelphia.

Storm Chasers Take on Supercell Thunderstorms in Bangladesh

This past April, Scott Olson touched down in Bangladesh to become the country’s first known storm chaser. On the other side of the world, back in Oklahoma, Tim Vasquez and a team of meteorologists worked tirelessly to put together accurate forecasts to help Olson get into the thick of the country’s notoriously elusive thunderstorms. Author and forecaster Tim Vasquez chronicles the team’s journey in this year’s first issue of Weatherwise magazine, delving deeper into this meteorological phenomenon that tends to wreak havoc on everything that crosses its path.

Vasquez explains that the South Asian country of Bangladesh, located between India and Burma (Myanmar), is a focal point of tornadoes in the Eastern Hemisphere. The country, along with much of eastern India, is traditionally known for its unusually violent thunderstorms. The chasers faced multiple hurdles that stood in the way of their expedition, including the country’s blinding haze and poor road networks, as well as a lack of accurate data to predict the weather patterns.

Vasquez is confident that Olson will not be the only person to journey to Bangladesh to learn more about their storms. “I have no doubt others will follow in his footsteps as Bangladesh tornadoes become seen as the ultimate challenge,” Vasquez said.

Vasquez hopes the growing notoriety of these storms will lead to better warnings and heightened safety and security measures that will aid in preparation for the powerful storms. “The government mandate to warn the population is not quite in place because of practical and financial concerns,” Vasquez explains. “More chase activity and publicity surrounding the storms of Bangladesh, and a better ability to get people out of harm's way with lots of lead-time may be what is needed to channel awareness and international funds into the Bangladesh tornado problem and begin saving lives there.”

NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://www.tandfonline.com/doi/full/10.1080/00431672.2015.981092

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.   From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information please contact:
Carly Ziegler
Taylor & Francis Journals
Email: carly.ziegler@taylorandfrancis.com

, Oxford.

An essential background to the Greek elections

The legislative election scheduled for 25 January has once again focused international attention on Greece and reopened discussion of a possible Greek exit from the eurozone.

With current opinion polls showing the radical left SYRIZA in the lead and the neo-nazi Golden Dawn among the parties competing for third place, on the backdrop of six years of economic crises and a fragmented party system, Europe’s first electoral victory by an anti-austerity party is arguably just around the corner.

To provide essential background to this crucial contest, Routledge have put together a highly topical article collection on crisis-stricken Greece, including recent electoral trends, public opinion, euroscepticism and many more areas of study.

Enjoy free access to these papers until the end of the year at http://explore.tandfonline.com/page/pgas/greek-elections-2015

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.   From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information please contact:
Jordan Whitefoot
Taylor & Francis Journals
Email: jordan.whitefoot@tandf.co.uk

, Oxford.

Taylor & Francis Editors Named in Top 25 Water Industry Leaders

Asit Biswas and Miriam Balaban honored

Thousands of people are involved globally in the distribution of water and the provision of wastewater services, which is why it gives Taylor & Francis great pride to announce that two journal Editors have been named in the Top 25 Water Industry Leaders list.

The annual list – compiled by Water & Wastewater International (WWi) – honors Miriam Balaban, Editor-in-Chief and Founder of Desalination and Water Treatment, at number 7; and Asit K. Biswas, Editor of International Journal of Water Resources Development and founder of the Third World Centre for Water Management in Mexico, at number 2.

Acknowledged universally as one of the world's leading authorities on water management, Professor Asit K. Biswas has been a senior advisor to 19 governments, six heads of the United Agencies and secretary general of OECD. 

Quoted in an interview in 2013, Asit shared his passion for his work along with his current projects:

“My interest in water has continually changed as new things come into light, new problems come into light, but right now I am working in a few areas and probably the most important area is the future of the world’s water; what will be the situation in 2025, how do we provide enough water for 9.2 billion people estimated by 2025 and not only for their water needs, but also their food needs and food now uses 70 per cent of all water used in the world.”

Miriam Balaban has served as the secretary general of the European Desalination Society (EDS) since its founding.  She edited the journal Desalination for over 40 years, and in 2009 launched Desalination and Water Treatment, where she remains today as Editor-in-Chief.

Taylor & Francis would like to offer its congratulations to these hard-working Editors and celebrate their influence and inspiration in bringing about change in the water and wastewater services by offering free access to a selection of papers from their respective journals.  Follow the links below to claim your access:

Asit K. Biswas

Miriam Balaban

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.   From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information please contact:
Matt Peck
Taylor & Francis Journals
Email: Matthew.Peck@tandf.co.uk

, Oxford.

32 Choice Outstanding Academic Titles from Routledge in 2014

Routledge had more than 275 titles recommended by Choice magazine in 2014, and we are honored that 32 of these have been selected as Choice Outstanding Academic Titles 2014.

Choice: Current Reviews for Academic Libraries is the premier source for reviews of academic books and digital resources of interest to scholars and students in higher education. Librarians, faculty, and key decision makers rely on Choice magazine and Choice Reviews Online for collection development and scholarly research.

Choice’s annual list of Outstanding Academic Titles reflects the best titles reviewed by Choice each year and brings with it the extraordinary recognition of the academic library community.

Our 32 Outstanding Academic Titles, spanning 15 subject areas, are recommended reading for researchers and students, and essential building blocks for any library collection.

Our Choice-recommended titles are available as ebooks on our ebookstore, either to purchase individually or in our new Choice Recommends eCollection.

View details of all Routledge’s Choice Outstanding Academic Titles 2014.

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.   From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information on this release please contact:

Claire Fewson
Marketing Manager:
Library and Reference – Education, Psychology, Health and Social Care
Taylor & Francis Group
Email: claire.fewson@tandf.co.uk

, Oxford.

How tolerant are white working-class people towards racialized ‘others’?

Traditionally, white working-class people have been depicted in the media as being ‘unable to keep pace with the demands associated with living in multicultural Britain’. New research published in Ethnic and Racial Studies challenges this portrayal.

Basing her article on the interactions of a white-working class family living in an ethnically diverse neighbourhood, Katharine Tyler suggests that the stereotypes and caricatures of white working-class people that are used in political and media discourse are too ‘simplistic’.

Tyler explains that ‘white working-class people have been portrayed in the media as unable to manage and negotiate the social, economic, political and personal demands that come from living in multicultural Britain’. Her analysis of the interactions of the family ‘connects them with their BrAsian neighbours rather than re-inscribing racial division’.

Also making reference to X Factor’s Gamu-gate, the research provides a fresh perspective on the level of tolerance and acceptance of white working-class Britons towards racialized ‘others’.

NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://www.tandfonline.com/doi/full/10.1080/01419870.2014.992923

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.   From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information please contact:
Rebecca Bray
Taylor & Francis Journals
Email: rebecca.bray@tandf.co.uk

, Philadelphia.

Providing Better Data on the Ebola Virus

“Quantifying the Epidemic Spread of Ebola Virus (EBOV) in Sierra Leone Using Phylodynamics,” is featured in an upcoming issue of the journal Virulence. Authored by Samuel Alizon, Sébastien Lion, Carmen Lía Murall and Jessica Abbate, this article studies the use of phylodynamics to discover how the Ebola virus has spread throughout the West African country of Sierra-Leone.

Phylodynamics is the study of genetic variations in pathogens, and the effect of such variations on their transmissions.

“Phylodynamics is used to discover how viruses spread throughout a population,” article co-author Samuel Alizon said. This can affect the virus’ transmission rate or duration of the virus’ infection.

“We managed to infer epidemiological parameters reflecting how fast the recent Ebola virus outbreak was initially growing in Sierra-Leone using only phylogenies inferred from the viral DNA sequences obtained from 78 infected patients,” Alizon said. The co-author goes on to mention that this method is especially important because the results are more impartial.
“Inference via virus sequences is less subject to biases than inference based on reported incidence data, particularly when public health systems collecting those data are overwhelmed,” Alizon said. Studying the epidemic parameters early in the outbreak, the authors say, will play a pivotal role in eventually being able to control the virus, thought there is still much work to be done in the field.

According to Alizon, “The community still awaits the publication of more sequences that will surely help to better understand the spread of the virus.”

NOTE TO JOURNALISTS
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* Read the full FREE ACCESS article online here:
http://www.tandfonline.com/doi/full/10.4161/21505594.2014.976514

Visit our newsroom at: http://newsroom.taylorandfrancisgroup.com/

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NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://www.tandfonline.com/doi/full/10.4161/21505594.2014.976514

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.

From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information please contact:
Carolan DiFiore, Marketing Assistant, Journals
Email: carolan.difiore@taylorandfrancis.com

, Oxford.

Newly acquired medical journals from Informa Healthcare, Taylor & Francis

      

Informa Healthcare, part of the Taylor & Francis Group, are delighted to announce the acquisition of Postgraduate Medicine, Hospital Practice and The Physician and Sportsmedicine.

Established in 1916 by Charles Mayo, Postgraduate Medicine is a rapid peer-reviewed medical journal that communicates the latest research to aid physicians when making treatment decisions, with an emphasis on appealing to primary care physicians.

Hospital Practice is a peer-reviewed journal serving the hospitalist’s range of inpatients, covering the latest in-hospital treatments and protocols serving the needs of patients pre- and post-discharge.

The Physician and Sportsmedicine is a peer-reviewed, clinically oriented publication for primary care physicians, which covers the latest primary care-focused treatments serving the needs of our active patient population, examines the latest drug discoveries to advance treatment and recovery, and takes into account the medical aspects of exercise therapy for a given condition.

All three journals provide a rapid publication service and present semi-themed issues that enhance the impact of published articles.

These journals will transition on to the Taylor & Francis Online platform during 2015.

About Informa Healthcare and Taylor & Francis Group

At Informa Healthcare, our goal is to connect librarians, scientists, professionals, clinicians and other medical practitioners with information they can trust and use. Working with leading researchers and thinkers around the world, we publish only the latest high-impact, peer-reviewed content through our comprehensive portfolio of peer-reviewed journals. We are committed to responsible, ethical publishing and aspire to be a proactive, open-minded publisher, shaping content around the information needs of our users – from the bench to the bedside.

Informa Healthcare are part of the Taylor & Francis Group, who partner with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine. From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

For more information please contact:
Luke Alchin
Marketing Executive
Medical Journals, Taylor & Francis
Email: luke.alchin@informa.com

, Oxford.

Stalking versus Cyberstalking: effects on victims and their responses compared

The devastating effects of stalking and cyberstalking – harassing or threatening communication via the Internet – are explored in a new study in the journal Justice Quarterly.

Using data from the 2006 Supplemental Victimization Survey (SVS), Matt R. Nobles from Sam Houston State University in Texas and his colleagues explore how several aspects of stalking and cyberstalking differ in order to determine the legal and conceptual relationship between the two crimes. They also investigate how victims of both respond to their situations.

Key among their findings is that victims of cyberstalking engage in more ‘self-protective’ behaviours – such as changing their normal routines or getting a new email address – than victims of stalking. They explain: “Compared to stalking, it is possible that the nature of cyberstalking elicits a very personal violation for its victims, which may elicit more diverse and more frequent protective actions.”

“At first glance this may seem counterintuitive given that stalking often involves more immediate physical exposure to offenders and hence to potential danger (e.g. being followed). Considering the ubiquity of technology, however, as well as the amount of exposure people now have to its different forms, it is plausible that contact through this medium is just as personal as, or more personal than, face-to-face contact.”

Nobles and his colleagues also explore how technology has changed what they call the ‘risk/exposure’ profiles for victims, making stalking easier and self-protection harder. They also explain how the ‘semi-public’ nature of online stalking influences victim behaviour: “In a stalking case, the contact between perpetrator and victim may be largely restricted to one-on-one encounters (e.g. phone calls, following and spying), that are endured or dismissed by the victim, who may second guess the instinct to take more serious protective action. In a cyberstalking case, especially one involving social media as an instrument of communication, the presence of inappropriate or embarrassing content cannot be as easily overlooked because it is instantly visible to others close to the victim, including peers and family.”

They conclude: “The use of technology in the cyberstalking case, therefore, may be simultaneously more harmful to the victim’s psychological well-being and reputation, thus more decisive in spurring quicker self-protective action.”

With data suggesting that between 8 and 12% of women and 2 and 4% of men will experience stalking at some point in their lives and electronic communication becoming increasingly common, the seriousness of cyberstalking cannot be underestimated.

This article is essential reading for anyone with an interest in criminal justice, stalking theory, how technology can change lives – and in the case of cyberstalking at least, ruin them too.

NOTE TO JOURNALISTS
When referencing the article: Please include Journal title, author, published by Taylor & Francis and the following statement:

* Read the full article online:http://www.tandfonline.com/doi/full/10.1080/07418825.2012.723030

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life. As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology.

From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

Alison Hill, Marketing Manager, Taylor & Francis Group
email: alison.hill@tandf.co.uk

, Oxford.

New open access offset agreement for Austria announced

The Austrian Science Fund (FWF), the Austrian Academic Consortium (Kooperation E-Medien Österreich, KEMÖ), and Taylor & Francis Group have today announced a two year pilot which will offset article publishing charges paid by the Austrian Science Fund against subscription costs for KEMÖ members.

This offset amount will be used by the Austrian Academic Consortium members to reduce the costs of their new or existing subscriptions. In so doing, the agreement allows Taylor & Francis Group to fully acknowledge the funding provided by FWF for researchers to publish on an open access basis in the hybrid journals that make up Taylor & Francis Group’s Open Select program.

Brigitte Kromp of the Austrian Academic Consortium (KEMÖ) said, 

“The members of the Austrian Academic Consortium highly appreciate this new agreement as it cumulates subscription fees and open access article processing charges on a national level, thus creating maximum transparency. We hope, and trust, that this agreement will offer a powerful incentive for more Austrian researchers to publish in Taylor & Francis journals on an open access basis.”

Falk J. Reckling, Strategic Analysis Department Head, FWF said of the agreement,

“Open access is the future of scholarly publishing. Therefore, we see this pilot agreement as an important intermediate step towards full open access with all publishers. Furthermore, due to Taylor & Francis’ strong portfolio of journals in the social sciences and the humanities, Austria gets the chance to strengthen open access publishing in these fields in particular.”

Ian Jones, Journals Sales Director for the UK, Europe, Middle East and Africa at Taylor & Francis Group, said,

“Our agreement with The Austrian Science Fund and the Austrian Academic Consortium enables us to continue our policy of developing effective open access publishing models for all concerned, publisher, institution and funder. We’ve welcomed the opportunity to discuss and develop this agreement with our Austrian colleagues, and look forward to ensuring it works effectively for all throughout this pilot phase.”

The agreement with The Austrian Science Fund and the Austrian Academic Consortium follows Taylor & Francis Group’s recent announcement of an agreement with JISC Collections, which included a discount arrangement for articles published on an open access basis in Open Select journals, determined by institutional expenditure.

-ENDS-

 

NOTE TO EDITORS
More on publishing open access with Taylor & Francis: www.tandfonline.com/page/openaccess

More on Open Select (Taylor & Francis’ hybrid open access publishing program): www.tandfonline.com/page/openaccess/openselect

 

About Taylor & Francis Group
Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life.  As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of the Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.   From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.


For more information please contact:

Elaine Devine
Communications Manager (Author Relations)
Email: elaine.devine@tandf.co.uk
Tel: 020 7551 9181 / 07827 993760