Hone your digital marketing strategy to thrive in the pandemic and beyond

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Book publication announcement

20th April 2020

Digital marketing strategy to thrive in the pandemic and beyond

For immediate release

Free webinars: Digital marketing strategy to thrive in the pandemic and beyond

Join us for three short webinars where international expert panellists will share their digital marketing lessons learned at the time of the COVID-19 pandemic.

Digital marketers around the globe are now facing unprecedented challenges. It is now up to them to manage internal communications with workforces that find themselves confined to their homes, as well as external communications with customers who have gone through a major re-prioritisation of their needs. These webinars feature three panel discussions of industry practitioners and academics who share lessons about digital marketing Channels, Content and Data at the time of the COVID-19 crisis.

The webinars are part of the launch of the 2nd edition of the Digital and Social Media Marketing: A results driven approach book. In the spirit of the book, to offer actionable advice as well as theoretical explanations, the sessions are structured around three elements of Digital Marketing strategy – Content, Channels and Data. These elements are central to developing of a customer centric digital marketing strategy as advocated in the book.

Why join these online webinars?

  • Hear reflection on lessons learned by others in digital marketing at the time of crisis
  • Get inspiration from other marketers by observing and interacting with international experts
  • See a wide range of organisations reflect on the use of digital marketing strategy and communications during the COVID 19 global pandemic.

Who should attend?

  • Marketers
  • Practitioners
  • Marketing students and enthusiasts
  • Entrepreneurs
  • Academics

How to book your place?

Book your place early, the webinars are free but places are limited. Please register to each one of the sessions individually.


22nd of April. Book your place

Digital content lessons to thrive in the pandemic and beyond webinar

The session focuses on lessons and cases to illustrate the development of content that connects during the pandemic and beyond by being empathetic and relevant to customers’ pain and trust points.



Olga Andrienko SEM Rush. Head of Global marketing. USA

Together with her team, Olga has built one of the strongest international communities in the online marketing industry. In 2016 Olga mainly focused on tapping into new markets, and Year on Year (YoY) average revenue growth from top 10 new markets was >90%.


Dr Natalia Wiechowski CEO & Founder at Think Natalia – UAE

Natalia Wiechowski is an International Keynote Speaker, Personal Branding Strategist and Middle East leading Edutrainer. She coaches consultants to grow their business through Organic LinkedIn Marketing.


Tina Judic CEO at Found – UK

Tina Judic is the CEO of an industry-leading digital growth agency that has won multiple awards like the Google Premier Partners EMEA. She specialises in digital marketing, SEM and content marketing client strategy.


Dr Alex Fenton Lecturer in Digital Business at Salford Business School, University of Salford – UK

Alex Fenton’s research focuses on how innovative digital technologies can improve business processes and impact positively on individuals. He is the author of the book Strategic Digital Transformation and will be discussing social media content, fake news and influencers during a global pandemic including mapping out social networks to identify content.


Session’s chair and book’s editor: Dr Ana Cruz. Lecturer and Brand Strategy Consultant. The University of Sheffield, international Faculty City college. Greece



6th of May. Book your place.

Engaging digital channels: effective toolkit in times of crisis webinar



Hadeel Hmaidi – Social Content at Expo 2020 Dubai – UAE

Serena Pasqualetto Digital Marketing Manager at Pixartprinting – Italy

Carla Dawson – B2B Growth Marketing Strategist / Hacker at Onmarc & xDawson – USA

Dr Anna Tarabasz – Deputy Director MGB Internship / Assistant Professor Marketing at SP Jain School of Global Management – UAE


Session’s chair and book’s editor: Dr. Tahir Rashid.

DBA Director/ Senior Lecturer in Digital Marketing & Strategy. Salford Business School, UK.



20th of May. Book your place

Effective use of data insights to deliver commercial results webinar


Tim Stewart – Consultant at trsdigital Ltd – UK

Edouard Belouet Managing Director – Accenture – France

Ryan Deane – Media & Marketing Manager at Salford City Football Club – UK

Christopher Hackett – Head of Technology at 7th Minute – UK


Session’s chair and book’s editor: Dr Aleksej Heinze. KEDGE Business School, France



Would you like to buy the book?











You can use the following code (SSM20) for 20% discount for orders placed via the publisher website


Would you like to request an inspection copy of the second edition of the Digital and Social Media Marketing book? Please contact the publisher – Routledge.

Like to share?

The event is open to all. Feel free to share the information to people and businesses that can benefit. We will use the #Passion4Digital hashtag on social media before, during and after the event!


Notes to editors:

All the speakers’ names have links to their LinkedIn accounts.

All the book your place text has links to the relevant registration forms. If the links are broken please link the text to the following links:

22nd of April


6th of May


20th of May


Visual assets:

Book’s cover –


Webinar –


20% discount –


Book’s editors pictures

Dr Aleksej Heinze. KEDGE Business School, France


Dr. Tahir Rashid.

DBA Director/ Senior Lecturer in Digital Marketing & Strategy. Salford Business School, UK.



Dr. Gordon Fletcher. Director of Business 4.0 at Salford Business School, The University of Salford


Dr. Ana Cruz

Lecturer and Brand Strategy Consultant. The University of Sheffield, international Faculty City college. Greece


Link to the publishers’ book page